BA (Hons) Sports Business and Management 

Are you passionate about a career in the business and management of sport? This degree provides the opportunity to study and work in the environment of a professional organisation in this sector, thus enhancing your employment opportunities. Delivered in partnership with the University of South Wales, Sheffield United Community College are your local provider of the Sports Business and Management degree which enables learners to gain their university qualifications in a professional football club environment.

Course Background

This programme is ideal for those looking for experience and understanding of the world of business and sport to develop as a manager. The course provides a unique learning experience and the opportunity to operate within the live operations of a professional football club. The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance. The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry. There will be further opportunities to apply your knowledge with the extensive work-based learning programme provided by your club. 

You’ll have support in gaining regular placement opportunities, provided by the Club Mentor and an opportunity to reflect upon your development through termly meetings with an Academic Development Officer. These Officers are employed by the English Football League Trust, but are there to support our students development. 

The blended learning design of this degree allows you to study alongside existing work commitments. Likewise, there is an opportunity to obtain part-time paid employment throughout the duration of your study, leading to potential full-time work upon completion of the course.

The majority of study-time on the BA (Hons) Sports Business and Management will be delivered at Bramall Lane with attendance at up to 3 Residential Study Visits to the University of South Wales per year.

To supplement your degree you will also have the opportunity to complete additional qualifications within business, coaching and leadership that are suited to your own development and career ambitions.

Course Content

The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance. The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry. There will be further opportunities to apply your knowledge with the extensive work-based learning programme provided by your club. 

Year 1

Your first year will provide you with the underpinning theory and practice of sports business and management.

You will gain knowledge of how sport is organised, delivered and managed at a variety of levels, and you will have the opportunity to lead sports activities and events. Understanding fundamental principles of how to recruit people to sport and how to keep them there are crucial at this level.

You will learn how sports businesses are led and how their finances are managed. This knowledge will help to inform your work-based learning experience. You will also have the opportunity to undertake additional education and qualifications to boost your CV.

  • Managing Sport (20 credits)
  • Academic Research and Study Skills (20 credits)
  • Promotion and Marketing in Sport (20 credits)
  • Introduction to Sports Business Principles (20 credits)
  • Introduction to Sports Finance (20 credits)
  • Reflection on Learning in the Workplace (20 credits)

Year 2

You will develop the skills and knowledge gained in year one around understanding business and management principles, and approaches to recruiting and retaining people in sport. You will enhance your breadth of knowledge by studying digital marketing, human resource management and business analytics. This knowledge is then applied during a placement module,  allowing you to put your ideas and knowledge into practice.

The applied nature of these modules mean you would often be completing assessments that are being delivered in the real-world. This may be the creation of a new enterprise or business opportunity, leading a marketing campaign or managing a team of Community Coaches.

  • Enterprise in Sport (20 credits)
  • Project Operations Management (20 credits)
  • Sport Placement (20 credits)
  • Sports Business Analytics (20 credits)
  • Human Resource Management in Sport (20 credits)
  • Digital Marketing and PR in Sport (20 credits)

Year 3

You will consolidate your knowledge and understanding of key sports business and management principles, whilst challenging their application through your extensive work-based learning experiences. The particular highlight during this year will be your Applied Professional Project where you’ll conduct a research or management project, based upon the topics covered through the degree and in your club.

Your understanding of the management of sport will be challenged through learning sports policy, law and governance. You’ll also develop further as a leader in sport, through enhancing your leadership and management skills.

  • Applied Professional Project (40 credits)
  • Strategic Sports Development (20 credits)
  • Leadership in Sport (20 credits)
  • Business Insight for Sports Managers (20 credits)
  • Policy, Law and Governance in Sport (20 credits)

University of South Wales 

You’ll be enrolled as a student at the University of South Wales and have access to a number of learning materials. Your weekly learning hours will be between 6 and 18 depending on the year of study and time of year, with online lectures facilitated within your club’s learning environment. There may also be live tutorials and seminars with USW staff.

Residential Study Visits are hugely popular with students on similar degrees and you’ll attend up to 3 per year. These visits will be based across our suite of University of South Wales Pontypridd Campus’ including our High-Performance Centre USW Sport Park, whilst receiving fully funded accommodation during these teaching blocks.

You’ll have access to an online library, blackboard and other learning materials, and will spend time at the University of South Wales to complete practical teaching. You’ll complete work-based learning that is supported by Mentor at Sheffield United and managed through tutorials and a mentoring programme. The work-based learning programme can be completed within your own club’s projects or with their partners or sponsors.

Assessment 

You’ll be assessed via a range of methods to ensure you develop a range of different skills. Approximately 80% of the assessment methods are coursework orientated. Assessment methods include written essays and reports, presentations, practical sports management and leadership assessments, work-based learning assessments, posters and leaflets, reflective blogs, team debates, exams (multiple choice and essay style).

Entry Requirements

Typical A-Level Offer

BCC (this is equivalent to 104 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit (this is equivalent to 112 UCAS tariff points).

Additional Requirements 

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics and English at Grade 4 or above, but consideration is given to individual circumstances

Next Steps

For more course information or to register your interest please fill out the form below. Alternatively please contact the Education Manager Ryan Collins at ryan.collins@sufc-community.co.uk.

Find Out More

For more information about our BA (Hons) Sports Business and Management course, please contact Ryan at

Ryan.Collins@sufc-community.co.uk