Joy of Moving

With Ferrero, we have three core nutritional principles that underpin everything we do. We believe that all foods can be eaten in small portions and in moderation as part of a balanced and varied diet and should be combined with a physically active lifestyle. In line with these principles, we believe that getting children moving can have a positive impact and encourage them to lead active lifestyles for the future.

The Joy of moving programme is a key global Corporate Social Responsibility project designed to inspire active lifestyles in children.

Our Joy of moving programme is based on methodology which is designed to inspire children to move though play and captures the fun approach.

Research promisingly showed that, active play and informal activity is the most prevalent amongst those in school years 3-6 (Sport England, 2021) and we know that it is key to get children moving. The programme focuses on developing key skills in four major areas:

  • Physical fitness
  • Motor coordination
  • Cognitive functions & creativity
  • Life skills

In the UK, 55% of children currently do not meet the Chief Medical Officer’s guidelines of taking part in sport and physical activity for at least 60 minutes every day (Sport England, 2021).

The Joy of moving programme, an unbranded initiative run by Ferrero, was launched in the UK over seven years ago with support from its key partners. The programme consists of two unbranded elements; the Move & Learn project and Joy of moving Festivals.

As the programme is usually run-in schools, we wanted to share an alternative way to access the simple and fun games and help families at home to get moving while developing key skills. So, with your help, let’s get moving!

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For more information about Joy of moving, please contact Rob at