Women in the Spotlight: Maddy Cusack

As part of the European Football Development Network’s #MoreThanFootball Gender Equality Action day, we have decided to shine a light on one of our employees; Maddy Cusack. Maddy works in marketing for the foundation and also plays for Sheffield United’s Women’s Team.

Maddy has taken part in a short interview, talking about her life and career, and how she has got to where she is today.

What do your friends know you as?


What is your role at the Foundation?

Marketing and Communications Officer

What do you enjoy most about your job?

I really enjoy being creative. This is something that I didn’t class as my strong point initially, but I really enjoy this area of my job now.

How did you come to work in Sport? What did your journey look like to employment?

I have always played and loved all sports. It was an easy decision for me when deciding what sector I wanted to work in. I gained a degree in marketing, advertising and PR and gained experience in a number of roles in sporting and events backgrounds before securing my role with Sheffield United Community Foundation.

 What advice would you give to an individual who wanted to work in Sport?

Complete your studies, gain a degree if possible. Try and gain as much real working experience as you can. Be confident, enthusiastic and willing.

 What is your greatest achievement?

Representing England at youth level or gaining a First-Class Honours Degree

 Who is your role model and why?

I really look up to my dad and my Uncle John, they have both been successful in their careers and have worked hard to be where they are today.

 How do you look after your well-being during the ongoing pandemic? Can you suggest any tips for others to try.

I love exercising, I often went out on walks and runs which helped clear my head. Digital comms never really slowed down which was difficult. Exercise really helped me to switch off.

 What TV Series are you currently watching?

Constantly watching and re-watching Gossip Girl. It’s a real favourite!

Katie Glossop, Participation and Inclusion Manager, said “Maddy is an integral part of our team and it’s great that she can play football at the highest level and have a career in marketing alongside this. She is a role model for young girls and shows that you can follow your passion of playing football and pursue an exciting career in the sport industry too.”

For more information about the Sheffield United Community Foundation and our news and events please follow us on social media @CommunitySUFC or take a look at the news section on our website here.